VELA (Verein Ehemaliger Liceo Artistico) serves as a platform for the members – former students as well as active and former teachers – to maintain relationships with each other. Every year two or three activities are organized, mainly a barbecue at the end of the summer and a pasta dinner at the beginning of the year.
Based on the shape of the triangle, which is represented by both the V and the A in the typeface, a simple grid emerges on which the logo is built.
Many small triangles are grouped together again and again to form the “V” in different ways. Just like a club is always reshaping itself: new people join, others stay and others may leave – the changing construct of the alumni club is thus in the foreground and at the same time gives the whole thing a playful touch and infinite design possibilities within the branding.

The design proposal won first prize in a competition and is currently being finalised.